Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines like Google, Yahoo, Msn via natural or organic search results for targeted keywords.

Usually, the higher a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. Most searchers do not go beyond the first 2- 3 pages of search engine results, therefore the higher you site ranks for the targeted keywords, more the customers. And to get into those few coveted positions the whole of SEO business is based.

SEO can also target different kinds of search, including image search and local search.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.