Saturday 12 April 2008

Are Long Link pages dead!

This question has been on my mind for some time now!

If you see some of the old sites that have not been updated you will see link pages with hundreds or thousands of links on them, on the other hand if you see the newer sites you will see hardly any links or very few and that too in their own niche.

So had some discussions and saw what google says on its site for link schemes.

The following is what Google publishes on its site for Link Exchanges and schemes!

Link schemes

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of Google's webmaster guidelines and can negatively impact your site's ranking in search results. Examples of link schemes can include:

  • Links intended to manipulate PageRank
  • Links to web spammers or bad neighborhoods on the web
  • Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
  • Buying or selling links that pass PageRank - so DONT do this ever, ever.

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?

It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. In addition, submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.

In summary, the relevance of long link pages in the current Search Engine Optimization environment is very little and is frowned upon.

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