Title Tags: Importance to SEO

Title Tags are the tags that are shown in the top bar of the browser and as well as in the Search Engine Result’s page (SERP’s). See the screen shot below to see an example of the title tags.

Title Tags are important from the Search Engine optimization view, as they are what the search engine’s look at while searching for your query, as well as several other different things. The title tags help the search engine’s to find relevant results. Therefore it is important to have the correct title tags related to the content of your website and the keywords that you are targeting. This holds true for most of the websites that rely on organic search engine traffic.


Many SEO’s consider title tag to be the most important of all tags in On- site optimization of a web page. Not only do you have to try to get your targeted keywords into the title tag, but also the order in which they appear is also important.

Needless to say that the you should use the same keywords in the page content and the meta description of your web page. Failure to do so, will lead to dilution of the title tag and you will find that your web page is not ranked well in the SERP’s.

Tips for Better Title Tags

1. Don’t over do them – Search engines apparently look at the first 80 to 90 words in the title tags – so try to keep within this range.

2. Keyword density does not matter – so avoid repeating it.

3. Remember to change the title tag of each page to match the content and meta description of the page.

4. Since it is seen in the SERP’s – try to make it crisp- so that it entices people to click on your site.